Anthony Fransella
UX Research and Product Design
My latest creation: https://univrs.ai
Self-service Support
The Support Page Redesign showcases a 32% reduction in support tickets and a 56% increase in time on site.
In-app tutorials drove 50% reduction in Week 1 churn for users who viewed them.
Tied 30,000+ pieces of user feedback to ARR, Churn, CR, and NPS.
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Mobile & Web Trading Growth
A comprehensive web trading platform redesign transformed the user experience and drove 40% year-over-year growth.
Through extensive discovery research, I identified key pain points and opportunities for improvement.
I crafted a streamlined, intuitive interface that both simplified the UX and brought pro level features to existing advanced customers.
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Kate Ketcham
VP, Customer Success @ Avid.com
Anthony's ability to distill years of customer feedback, armchair sessions with some of our biggest and most demanding clients, and a litany of business requirements down to a simplified, elegant UI/UX was unmatched.
Awards and Credentials
SpaceX Innovation Award
Anthony received the illustrious SpaceX Innovation Award for his work on the rLoop pod Hyperloop project.
NIH Director's Award
Anthony led Research and Design for TEAK, a Google-esque search engine intended to help staff find experts in particular areas of scientific expertise.
IBM Product Management
Professionally Certified in Product Management by IBM.
Visual Design Gallery
About me
Introduction
I always tell my kids, leave things a bit better than you found them. I apply that in my own life, working to make every interaction with me, or the products I design, a positive and useful one for the other person.
